A full-service consumer insights firm
specializing in FMCG
With a wealth of experience and a dedication to excellence,
you can trust us for accurate and valuable consumer data
A small yet dynamic team with significant capabilities
We bring a personalized touch to consumer insights, drawing from a rich
background of over 25 years in the industry across Europe and Asia.
Our team excels in both data collection and analysis, positioning us as
your trusted partner in delivering precise consumer data.
Specializing in food and beverage, we are dedicated to providing trustworthy insights.
What sets us apart is our hands-on, senior-level involvement in each project, emphasizing
personalized attention and a steadfast commitment to data quality.
With a multicultural perspective, we navigate diverse markets seamlessly.
Our proactive can-do attitude drives us to turn challenges into opportunities,
establishing us as the reliable partner you need for decoding consumer trends with precision.
What sets us apart
01
Senior-level attention on every single project
02
Our commitment to
data quality
03
Multicultural expertise
04
Our can-do approach
Meet the team
Olga Makarova
With 25+ years in research Olga brings a wealth of experience from both the client and agency sides, having collaborated with dozens of top FMCG brands throughout her career. She is tech-savvy, passionate about industry digital transformation, and skilled in quantitative and qualitative research, data visualization, digital products, and analytics.
An ESOMAR member and recipient of the MRMW Best Technology Award.
Interests: languages, history, cultural anthropology
Moto: Cleverness is a gift, kindness is a choice
Alexey Makarov
With a career spanning over 25 years in the research industry, Alex as Director of Operations has expertly cultivated a robust network of like-minded partners who align with our attitudes, culture, and approach to executing research.
Alex is widely recognized as the 'god of fieldwork,' known for the capability to deliver even the most complex projects in the most challenging countries.
Beer aficionado with a badge of honour: 1338 locations worldwide, each marked with a pint.